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Internet
Advertising
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Search Engine Marketing
- Online
Branding -
Online
Contests
Social
Media Marketing
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Cross Channel Advertising
- Viral
Marketing
- Mobile
Marketing
Affiliate Marketing:
Online
Media Planning and Buying >
Affiliate
Programs >
Web
Publishing >
Portal
Sites
Affiliate Marketing is a powerful and
cost effective customer acquisition practice, which can
occupy a central place in your marketing portfolio.
What is Affiliate Marketing? Affiliate Marketing is a
commission based or revenue sharing system of online
advertising. In Affiliate Marketing there is the Affiliate,
the Advertiser and the Program Structure.
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An Affiliate is a webmaster or
publisher who earns revenue (usually commission based)
for conversion of leads, clicks or sales on the
advertiser’s site
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The Advertiser is you or your
client. The Advertiser in the typical Affiliate Program
is a company which is looking to increase their sales,
leads, clients etc.
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An Affiliate Program is an automated
program which is run by an Affiliate Manager. The
Affiliate Program Manager recruits webmasters and
publishers around the web and facilitates them in
placing the advertisers’ banner ads or links on to the
Affiliate’s website in exchange for a percentage of
revenue earned by any converting traffic sent to the
advertisers’ site via the traffic that arrives from the
Affiliate’s site.
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The most common types of affiliate
programs are CPA (Cost per Acquisition or Action), CPL
(Cost Per Lead) and less common are CPC (Cost per Click)
What can we do for you:
Mambo Interactive works with marketers
to establish an affiliate marketing strategy and tailor the
affiliate program to their specific needs. We will select
the right media outlets for your particular program. We have
the ability to distribute brand and product advertising
across the Internet via high-traffic Web properties, loyalty
and rewards sites, cause-related sites and targeted
affiliate sites. Mambo has been around the business long
enough to know which sites are the best, and our affiliate
relationships are extensive. You will benefit from our
experience, relationships and know how in this business.
Contact Us to discuss your strategic needs with one
of our affiliate managers.
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