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Clients -
Direct
Energy Case Study -
Bacardi Case
Study
Case Study -
Bacardi Canada
Executive Summary
For more than a century, BACARDI Rum has retained
its pre-eminent
position as the number one premium rum brand within the
spirits industry.
Demand for light-bodied, smooth rums originated close to 150
years ago by
BACARDI's founder Don Facundo Bacardi Masss, and continues
to grow globally.
Bacardi Canada is a sub-division of Bacardi Limited, a
leading privately
held company in the international spirits industry. The
Company produces and
markets a variety of internationally recognized spirits. The
Company's brand
portfolio consists of more than 250 brands and labels.
Objectives:
In 2006 Mambo Interactive was approached
by Lux 9, the existing interactive consulting agency working
for Bacardi Canada, to provide development and design for 3
major upcoming projects, to work together with the other agencies involved, gather
materials, analyze best translation into interactive media,
and provide a final product that should go live at the same
time their direct mailing and broadcast. campaigns. As a result of this effective
agency partnership the following websites came to live.
The Results:
Casa Bacardi
Contest (currently expired):
Key features:
French and English
content, legal drinking age check
helps ensure responsible marketing, email marketing
integration and viral marketing refer a friend
functionality. Random winner selection through bakend admin
user interface.
Get Delicious
(Interactive flash microsite)
Key
features:
French and English
content, legal drinking age check
helps ensure responsible marketing, send-to-a-friend, legal drinking
age check help ensure responsible marketing, email marketing
integration, banner ad campaigns. Integrated flash video
advertising, ticket reservation and web contest.
Bacardi B-Live
Website
Key
features:
French and English
content, legal drinking age check
helps ensure responsible marketing, photo gallery, send-to-a-friend, legal drinking
age check help ensure responsible marketing, email marketing
integration, banner ad campaigns. Integrated ticket
reservation and web contest.
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