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"E-mail is the fastest, most flexible, cost
efficient, personalized and targeted communication medium in
the world today."
-Peppers & Rogers Group
E mail marketing,
promotions, and campaigns had experienced a dramatic growth
as marketers in almost every industry begin to capitalize on
this powerful technique. In fact, it has become the most
powerful application of the Internet and interactive
marketing in general.
It has been proven to sell, promote, brand, inform, remind
and creates buzz with significant impact. Furthermore, it’s
also one of the most cost-effective promotional methods
available to today’s marketer.
What can we do for you:
Email marketing necessitates close
compliance with all regulations pertaining to spamming.
Beyond the legal aspect, there are a number of unique issues
that must be resolved when employing this technique:
Obtaining the best lists, determining the nature of the
appropriate creative, ensuring browser compatibility,
optimizing for maximal lead generation power, determining
the right message, designing the best metrics to maximize
future success, and calculating the ROI of an online
There are five fundamental requirements for growing your
business through email marketing:
1. Creating a good overall marketing offer, creating a good
list, designing a database with email addresses of all
current customers and prospects, a large lists is not as
good as a responsive list. targeting is critical.
2. Selecting a tool or service for delivering email to your
3. Converting as many visitors to your web site as possible
into opt-ins or permission lists, (visitors who authorize
you to email them) you can help this by deploying driven
incentives - design and develop giveaways, online coupons,
contests, quizzes, surveys etc.
4. Developing an email schedule and strategy for
communicating with your customers and prospects, targeting
your audience, and personalizing the message.
5. Tracking the success of every email campaign. Relevant
metrics include open rates, click rates and sales.
While the typical direct mail campaign cycle is usually
around 3 months, an e-mail campaign can be completed in just
3 days. Responses and metrics are also quicker, most action
resulting from an email occurs within 24 to 72 hours of its
to discuss your Email Marketing Services needs.
E-mail Marketing Facts:
I is a fact, your customers
receive tons of emails every day. How do you make
your emails stand out above the rest?
Mambo Interactive creates graphically appealing
content that your users want to read. In addition,
Mambo Interactive has the ability to target
customers that have opted-in (chosen) to receive
information on specific products and services like
Furthermore, we provide our clients with direct
access to email campaigns marketing tools through
our proprietary technology www.outmailer.com with
detailed tracking reports, bounce backs, open rate
and campaign and list management.