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Internet
Advertising
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Search Engine Marketing
- Online
Branding -
Online
Contests
Social
Media Marketing
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Cross Channel Advertising
- Viral
Marketing
- Mobile
Marketing
Reporting
Absolutely essential to your correctly
interpreting the success of your online marketing efforts is
reporting. Whether this is weekly or monthly display media
reporting, SEO or PPC reporting, having an easy to interpret
document with all the information you need to do your
analysis will be vital for your company’s ability to track
improvements and gauge success.
One of the most exciting aspects of online marketing is the
ability to track your campaigns performance and analyze
results through tracking and reporting tools. However, your
critical information is often buried underneath data that is
outside of your needs, or superfluous to your campaign
goals. To get the stats and figures you need to understand
your particularly campaign, you need a particular
combination of data sets isolated from the vast amount of
information provided back to you by various tracking and
reporting software. By isolating your metrics, you can get
that birds eye view.
What can we do for you:
Our reporting and analytics staff work
with you or your marketing team to identify the key measures
of campaign success. We build the reports for you,
identifying these metrics and providing interpretations of
the data. We review reports with you to determine campaign
success, future goals, and areas for continued improvement.
Our reports are concise and contain all your essential
information, since we create the reporting based on your
needs.
Sample reports:
Search Engine Marketing
Pay-Per Click Campaign
Table of contents:
Contact Us to discuss your Campaign Reporting needs.
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Campaigns
should begin with talk about metrics
Agencies and their clients are confused, and
sometimes frustrated, over who is responsible for
defining success and measuring it, Marc Brownstein
writes in Advertising Age. He maintains agencies
should be responsible for bringing up the subject so
campaigns begin with defined goals and measurements.
Advertising Age
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