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Internet
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Cross Channel Advertising
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Marketing
- Mobile
Marketing
Mobile Marketing
Mobile Marketing, most recent to emerge
in the mainstream marketplace, is one of the few new
channels to come out of the last 50 years of developing
technology. In order to keep up with the way that
communication has changed in the world, understanding the
capabilities of mobile marketing and using this channel as
part of your marketing effort is vital. If you plan on
maintaining your competitive edge, and if you want to reach
new customers, and retaining your existing customers, then
sometime this year you should be turning some attention to
the mobile marketplace.
The mobile phone has quickly become a vital component of our
every day communication. Substituting for our home phone,
our internet, our maps, our daily planner, the mobile phone
has rapidly morphed from a heavy appendage into a tool of
essential utility and, for a rapidly growing population, an
crucial item to be carried at all times beside keys and
wallet. Today, there are more people using mobile phones
around the globe than there are people using landlines.
Mobile marketing is a compliment to your other marketing
efforts. It is not meant to stand alone but to increase your
online and traditional marketing efforts. Investing in this
sector of the marketplace, you will benefit from a small but
strong base of customers. Conversion rate for this new
channel are very high, and the mobile population is growing
a staggering rate each year.
What can we do for you:
Mambo can help you reach your mobile
marketing goals. Some of the goals of mobile marketing
campaigns are:
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Branding: Increase your brand
awareness of products and services
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Events & Special Offers: Generate
attendance to events, promotions and foster in store
activity
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Customer Service: Enhance customer
loyalty and retention by offering greater customer
service
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Revenue: Increase your revenues via
all of these methods
Mobile marketing involves a complex mix of new technologies
and marketing expertise. Mobile web sites are built entirely
differently from standard web sites, and so are mobile
creatives. Aggregators are needed to sync up your mobile
marketing campaigns with the various service providers
around the nation or globe. Methods of marketing and
tracking in the mobile channel are unique- it is nearly as
different from the internet as TV is from radio.
Don’t let this deter you from incorporating the mobile
channel into your efforts, however, as Mambo has the ability
to assist you each and every step of the way- from building
your mobile web site, to planning and buying space in the
mobile channel, to implementing, tracking and interpreting
the results of your campaigns. We at Mambo will make
embarking on your mobile adventure inspiring and exciting,
and you will reap the beneficial results for years to come.
This channel- soon to be as essential as your current online
efforts- is worthy of exploration now. Let us show you what
mobile marketing has in store for the future, and how you
can position yourself to harness the results!
Contact Us
to discuss your Mobile Marketing Services
needs.
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25% of all text messages in the Third Quarter of 2006 were
subscription alerts from brands,
media companies, etc.
LONDON--(BUSINESS WIRE)--Feb. 21, 2006--Major brands are
shifting significant marketing resources to marketing via
mobile phones, according to an independent survey of 50
brand name companies commissioned by Airwide Solutions, the
mobile infrastructure software provider. By 2008, 89% of
brands will use text and multimedia messaging to reach their
audience, with nearly one-third planning to spend in excess
of 10% of marketing budgets on the medium. In five years
over half of brands (52%) expect to spend between 5% and 25%
of total marketing budget on mobile marketing. |
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