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Search Engine Marketing (SEM)
Search
Engine Marketing >
Search Engine
Optimization (SEO) >
Paid
Search Inclusion >
Search
Engine Analytics
The Internet has evolved in to a daily
habit for tens of millions of people. Currently, Google
handles more than 150 million queries daily as more than 85%
of Internet users use search engines to find products and
services. Therefore, search engine marketing has become a
vital element of any comprehensive online marketing
strategy. Mambo Interactive has extensive experience in
keyword/search engine optimization.
Search engine optimization (SEO)
SEO is the process of improving the
volume and quality of traffic to a web site from search
engines via "natural" or free organic search results. Mambo
interactive promotes good practices
Sites' positions in search results are determined based on a
number of factors designed to provide end-users with
helpful, accurate search results. These some of these
factors are:
clear hierarchy, proper use of heading structure h1 to h2
and so on. Introductory text on the home page with related
content and proper use of keywords
Use text links instead of graphics, prefer self descriptive
not the "click here" kind.
Sitemap usage
Make sure your page has a descriptive title tag and proper
use of metadata
Display content as text and no graphics
HTML validation
Cross linking an important part of the SEM initiatives, by
building links from relevant sites or networked sites the
rankings can improve dramatically
Paid Search
Paid placement of relevant advertising
within the results of a user initiated search at a search
engine result page level (Google ad words) or on content
related sites, either Yahoo Sponsored Search or Google
AdSense offer solutions of paid inclusion by selling
keywords on a pay -per-click basis you only pay a fee if
visitors actually click on your ad
Mambo Interactive offers Paid Search services, we will study
and select on the keywords to bid for, manage your daily
spending budget, maximum bids (the amount you're willing to
pay for a click on your ad) keyword value analysis and
performance testing. since the quality of the leads in this
particular aspect affects directly the ROI.
Search
analytics, metrics and analysis
Every main search engine services offer
complete reporting like Google webmaster tools, where you
can access query stats, page analysis crawl stas keyword
performance to constantly monitor results and improve
results.
Contact Us
to discuss your Search Engine Optimization needs.
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